Springdale Cemetery hires new general manager

Nov 19, 2013

A new general manager takes the helm at Springdale Cemetery Wednesday.  Peoria Public Radio’s Alex Rusciano reports the move comes after months of searching:

 Mark Matuszak will manage the 220-acre burial ground. He brings more than 40 years of experience in marketing and advertising to the job. The cash-strapped cemetery has a projected deficit of nearly $350,000 next year.  Matuszak says he hopes stepped-up marketing efforts can help reverse the financial trend.

 “I have to go out and make personal presentations to a lot of organizations.  I need to make personal presentations to civic groups, I need to make personal presentations to funeral directors.  The more frequent that contact is I think the better it will be.”

 The cemetery is also looking at green burials and scattering gardens as ways to boost revenue.