Who Listens to Peoria Public Radio?

WHO LISTENS TO PEORIA PUBLIC RADIO?
Each week, more than 30,000 people, in more than ten counties in central Illinois tune in to WCBU for award-winning news and music programming. Our listeners are a highly desirable audience:

AGE:  62% of our listeners are 45 and over.

  • Our mature listeners love the arts, science, dining and travel.

EDUCATION: Our listeners are highly educated.

  • 69% have earned a college degree.  
  • 22% have at least one advanced  degree.
  • Our listeners are life-long  learners.

HOUSEHOLD INCOME

  • $100,000 and more: Our listeners are more than twice  as likely as the average household to enjoy this income level.
  • $200,000 and more:   20% of WCBU listeners have  household income exceeding $200,000, providing them discretionary income.

BUSINESS INVOLVEMENT:

  • Our listeners are business leaders, and owners.
  • Our listeners are three times more likely to be a CEO, business owner or someone  who makes financial business decisions.

COMMUNITY INVOLVEMENT:

  • Our listeners are involved in the community.
  • Our listeners volunteer three times greater than the average adult and are connected with the community.

See the coverage map of Peoria Public Radio's listening area.  GO >

For more information, contact Cindy Dermody, Underwriting Manager, at (309) 677-2340 or email cdermody@fsmail.bradley.edu